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81 items found:

Advertising. Hudson's Household Removals. Hudson's Household Removals. Fire Proof Depositories. London, the company [1904]. Quarto publisher's colour illustrated boards; 16 leaves of blotting paper with Hudson's heading etc printed on both sides. The text inside the covers and on the blotter pages is in French. Calendar for 1905 inside the back cover. Au$100

A splendid bit of futuristic international marketing with a view of one of their coming airships wafting a van over the London skyline; 1904 was a good time for powered airships. It's a quibble that the motor, indeed a pilot, for Hudson's airship is invisible but what is odd is that the Hudson van, identical to the vans on the back cover, is still horse powered. Included inside the back cover are letters of approbation from royal and aristocratic clients, from the Empress Eugenie in 1894 to Baron von Stael in 1903.


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Hikifuda & Sugoroku. [Nichiro Kinen Sugoroku]. n.p. [1905?]. Colour lithograph 26x37cm. A bit smudged and rumpled, pretty good. Au$300

I have seen a few hikifuda made as sugoroku but they have been staid affairs featuring birds, flowers and graceful women in flowing kimonos. This exuberant advertisement game celebrates the Russo-Japanese war victory.
These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed.


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Hikifuda. Tsumura Juntendo. - [Chujo Yu - Herupu]. [Tokyo? 1908-09]. Colour lithograph 265x375mm. Old vertical folds, stabholes in the right margin and tips clipped from the left corners indicating it was once part of an album. A pretty good copy. Au$225

Tsumura Juntendo - still in business - began selling herbal remedies in Tokyo in the 1890s and 'Help' - Tsumura's herbal wonder cure for women - went on the market in 1907. This handsome hikifuda - handbill or poster - includes a calendar for 1909.


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Aviation Game. Helder's Vlieg-Spel. Zwolle, Helder's Biscuits [1909?]. 44x64cm colour litho game on paper. Folded and a touch rumpled; rather good. With a list of the biscuit range down the right side. Au$550

A splendid race game featuring plenty of bumps, crashes and engine failures and the earliest forms of the monoplane. Did the monoplane in the centre panel exist?
1909 was the big year for air shows and game makers weren't slow so 1909 is a sensible date to put on this. I can find only one record of another copy of this - in the Seville collection - and this, he said humbly, is a much better copy.


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Hikifuda. ... ... [Takahashiya ... Taromaru ...]. n.p. [c1910?]. 26x38cm colour woodcut. Margins browned. Au$125

I don't know what Takahashiya sold, I'm sorry, but I can tell you that Taromaru is in Toyama and that this patriotic hikifuda celebrates the royal family who in turn celebrate Japan taking to the air. That's the crown prince, soon to be emperor Taisho and his family, presumably his oldest child, Hirohito.
These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed, so the same image might sell fine silk or soy sauce.


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Hikifuda - fashion. . A small hikifuda - handbill - advertising fashion from Kawaki Shoten in Ogawamachi in Tokyo. Tokyo [c1910?]. Colour lithograph broadsheet 18x19cm. Illustration on one side, text in blue on the other. An old crease. Au$65

Small but chic. Is the young dandy wanting the stylish but undeniably bourgeois family to move on or is that merely a dandy's customary expression of disdain?


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Hikifuda. - [Rokujinmaru aputo - Toyama Seizai Kabushikigaisha]. Toyama Pharmaceutical [191-?]. Three lithographs 39x18cm each. Au$300

A trio of carols to modernity, the future and whatever it is that Rokujinmaru does. Some sort of herbal medicine, presumably it makes children joyous, smart and eager to speed into the future.


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Teruha toiletry poster. [Hakuresui or Hakureisui]. A shop poster for Hakuresui toiletry to whiten the skin and remove blemishes. Osaka, Takegaki Shokai c1910. Colour lithograph 53x38cm on quite heavy paper. A couple of tiny edge chips, a near invisible repair to a short tear; a rather good copy. Au$1200

Among the myriad images that use race superiority and fear to sell goods - particularly soaps, toiletries and cosmetics - this is the weirdest and most hypnotic that I've ever seen. The weirdness intensifies if you know that the model is Teruha, maybe Japan's most famous geisha and pin-up girl at the end of the Meiji and through the Taisho period. Born Tatsuko Takaoka, in this poster she is about 14 and has possibly graduated from her apprentice name, Chiyoha. Sold by her father at 12, her virginity was soon sold to the president of the Osaka stock exchange and by the time she was 14 she had been engaged to one wealthy business man, promised to another and had a secret affair with an actor. The extended left pinkie finger must be a joke about her misguided sacrifice to love which earnt her yet another name: the Nine Fingered Geisha.
Before and after - or with and without - comparisons were nothing new in Japanese advertising. Neither were celebrities: courtesan prints sold patent medicines long before the Americans arrived and Bismarck adorned adverts for a patent syphilis cure that did for medicine what Bismarck did for Germany. Darkie - coon, nigger, whatever you want to call it - advertising images were obviously not unknown but neither can they have been familiar enough to be taken for granted and reproduced to the American and British formula in the way that the jazz age negro became a standard pattern to be played with by artists and designers in Japan as everywhere else. There is more than hint of a jovial tengu, spirit or minor god here, but for that suit.


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Specimen Hikifuda. Hikifuda of lucky gods driving a motor car. n.p. [1911]. Colour lithograph and woodcut 52x38cm. Stab holes in the margin show it was once in an album. Horizontal fold; quite good. The picture is lithographed, the calendar woodcut. Au$200

An extra psychedelic extravaganza in experimental colour showing lucky god Ebisu being chauffered by Daikokuten. These two did embrace modernity and had very good tailors as can be seen when the occasion demanded a smart suit or an even more smart uniform. Here they haven't dressed; it's just two friends on an outing. Maybe a joyride. I wonder whether it was good luck to have these two snaffle your car.
These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed. The handy calendar is for 1912.


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Hikifuda. Hikifuda of a woman driving a motor car. n.p. [1912]. Colour woodcut 53x37cm. Old folds, rumpling and a couple of small repairs. Au$800

A while ago I offered a 1914 printed hikifuda something like this and asked whether anyone had seen an earlier picture of a Japanese woman driving a car? Now the answer is: I have. Cars and planes were the password for modernity through the Taisho, especially in advertising like this, but sleek women were driven by sleek husbands or chauffeurs. This is radical stuff. It's not until well into the twenties that women behind the wheel became common. Common but not really acceptable. Cars were driven by Mogas - modern girls - louche young women with bobbed hair and short skirts: flappers. The history of early Japanese women motorists, in English, is blank. Can some expert out there help?
These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed. In this case it was Tamachi Taya of Kaneko-mura. The handy calendar is for 1913.


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Medicine. Nostrums and Quackery. Articles on the nostrum evil and quackery reprinted, with additions and modifications, from the Journal of the American Medical Association. Chicago, American Medical Association 1912. Octavo publisher's cloth; 708pp, numerous illustrations. Ex parliamentary library with their gilt crest on the front board, a couple of inoffensive stamps; a rather good copy. Au$75

Second edition, less than a year later and much larger than the first, and a goldmine of fraudulent, worthless and dangerous cures and their advertising. The American Medical Association has a fiercer approach than the similar books produced by its British counterpart - pretty much following national characteristics. The British book is laconic and offers few opinions, letting the "juxtaposition of the claims made and the facts shown by analysis" speak for themselves, while in the American book "evil" appears five times in the first two paragraphs of the preface.


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Specimen hikifuda. Hikifuda of a woman driving a motor car. n.p. [1914]. Colour woodcut 52x38cm. Stab holes in the margin showing it was once in an album; a little browned and minor signs of use. Rather good. Au$500

An shockingly early picture of a Japanese woman driving a car. Cars and planes were the password for modernity through the Taisho, especially in advertising like this, but sleek women were driven by sleek husbands or chauffeurs. This is radical stuff. It's not until well into the twenties that women behind the wheel became common. Common but not really acceptable. Cars were driven by Mogas - modern girls - louche young women with bobbed hair and short skirts, flappers. The history of early Japanese women motorists, in English, is blank. Can some expert out there help?
These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed. The handy calendar is for 1915.


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Paper. S.D. Warrens Company Boston. Warren's Paper Buyers Guide. Practical demonstrations on Warren's standard printing papers .. 1919. The company 1919. Quarto publisher's cloth backed boards (used but decent and solid); 108pp illustrated throughout in colour and back and white. A tear in one margin but quite good inside. Au$100

A handsome paper sample book displaying all sorts of commercial work, mostly advertising, on various papers. Details like screens and printing inks are given as well as those for the paper. Warren does list one agent outside America: B.J. Ball Ltd of Australia.


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[Tojimari Sen Kanagu : Bunka Kuroro]. [192-?]. Colour lithograph poster 76x35cm. Short tears around the edges; pretty good. Au$200

This shop poster is both an advertisement and a warning: these handsome door or window locks will not keep out mournful children.


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Hikifuda. Specimen hikifuda. n.p. [192-?]. Colour lithograph 26x38cm. A bit creased, stab holes on the right indicating it was once in an album. A printed code number on the back. Au$135

A glamorous pair of Taisho women doing what urban Japanese did best: throng the busy exciting streets and shop. These hikifuda - handbills or small advertising posters - were often produced with blank frames for customers to have their own wares and business details printed over. I'd guess this was aimed at the fashion industry.


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Hikifuda. Specimen hikifuda. n.p. [192-?]. Colour lithograph 26x38cm. A bit rumpled, stab holes on the right indicating it was once in an album. A printed code number on the back. Au$150

The vivid and exciting world of groceries beautifully depicted. These hikifuda - handbills or small advertising posters - were often produced with blank frames for customers to have their own wares and business details printed over.


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HIGHAM, Charles Frederick. Looking Forward. Mass education through publicity. London, Nisbet 1920. Octavo; [10],183pp. Some browning or spotting towards each end. A fetching copy in a luxurious Zaehnsdorf binding of green straight grain calf, spine elaborately gilt with red labels and small red onlays in each panel. Au$350

Higham's own copy, specially bound for him. I wasn't certain of this until recently when I came across another of his books in an identical binding. A pioneering bit of brave new world stuff; frightening for the enthusiasm with which governments have embraced Higham's messages of advertising for political purpose - the common good. The possibilities Higham outlines for the cinema are now more fully realised with television and some of his proposals now seem naive (as do the possibly disingenuous declarations of trustworthy government) but the embryo of current thought is well formed here and was being developed speedily - passages from this book are in the papers of General Ffoulkes, copied while he was Director of Irish Propaganda during the Anglo-Irish war of 1921.


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Advertising - Lotus Margarine. Lotus Margarine. Fine de Table. Recettes de Cuisine. Lotus [192-?]. 21x11cm publisher's colour illustrated wrapper; 32pp, b/w illustrations and decorations throughout. Cover (and inside?) by Duzolle. Au$85

A nifty little booklet, packed with style and cordon bleu recipes.


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Sugoroku. [Diasan Sugoroku]. Osaka, Morishita 1921 (Taisho 10) Colour broadside 54x78cm. A nice copy. Au$450

A rare and cheerful promotional game for New Year from a friendly drug company. I don't know exactly what Diasan did - it was some kind of digestive - but it clearly made you healthy and happy.


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Advertising Sugoroku. Sugoroku issued by the Osaka Mainichi newspaper Sunday supplement Osaka, Mainichi Shimbun 1922 (Taisho 11). Broadsheet printed in brown. Several small tears in folds and edges, not bad for such a flimsy game. Au$30

A cheap game advertising local businesses printed in that grim brown that newspapers fondly imagined was more lively and attractive than black. It was part of the supplement for January 1st - far drabber than those colourful sheets produced by other papers and magazines and given as a new year gift. On the other side are typical photos of the Sunday supplement kind including puppies in the snow.


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Wada Ayata. [Shiyouindo Soshoku]. Kyoto, Unsodo 1924. Folio (370x255mm), loose as issued in publisher's cloth portfolio with printed label; four leaves of text, 33 plates (10 are colour lithographs) of designs with a few photo illustrations of finished work; the last three plates are alphabets (ie Japanese characters) in new modern styles. Au$3000

Rare. In fact I have expert advice that this is 'ubu' - which when applied to books I'm told means very rare and special. This is one of the more luxuriously produced portfolios of modern Japanese designs of the period; the colour plates are glowing lithographs. Part of the fascination of Japanese modernism is that not only did 'commercial art' encompass such a breadth of, to us, disparate disciplines but that they were given equal weight. Show windows are not less important than advertising graphics, or lighting, or even architecture itself. They all demand an equal application of inventiveness and artists and designers turned their hand to buildings, posters, books, stage and costumes, and show windows with equal relish.
Wada was just such a designer of the Taisho and early Showa periods; he also produced albums of alphabets and interior designs. In later years he turned to politics and economics, which is just sad. OCLC finds only the National Diet copy.


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FLADER, Louis [ed]. Achievement in Photo-Engraving and Letter Press Printing, 1927. Chicago, American Photo-Engravers Association 1927. Thick quarto moulded mock leather; hundreds of plates in colour and black and white, some embossed, on a variety of papers. Signs of use but nothing drastic. Au$350

American commercial printing and graphic art at its peak; a self composed hymn to photo-engraving, which gave birth to advertising art according to the prefatory note. And much like virgin mothers, photo-engraving was soon to be ancient history.


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Catalogue - musical instruments. Beare & Son. London. Beare & Son 1927 Nett Wholesale Export Catalogue. London, Beare 1927. Quarto old binders cloth (rubbed); 162pp, illustrated throughout including 10 colour plates of violins. Library marks inside front cover, used but solid and decent. Au$200

Beare & Son still exist as dealers in stringed instruments but in their heyday - like 1927 - they flooded the dominions with low to medium price instruments of every kind. Many were made for Beare under various house brands or their own, so for those wondering about that ancient Francois Barzoni violin this catalogue will tell you that it was made for Beare by some anonymous maker in the 1920s. Their range covers accordeons to zither banjos, fittings and accessories and includes quite a few jazz instruments.


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[Catalogue - Engraved stamps]. J. Augey, Saint-Claude. 1928. Maison Speciale pour tous Articles Graves. The company 1928. Octavo printed wrapper; 64pp, numerous illustrations. Au$90

An appealing catalogue of engraved metal, wood and rubber stamps - going well beyond mere date stamps (though many of these are quite handsome): trade marks, facsimile signatures and so on. As well are engraved and enamelled plaques and plaques for tombs with permanent photographs incorporated.


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[Advertising]. New Zealand advertising agents Charles Haines Ltd's album of proof pulls &c of their advertising for Austin and Ford dating from the late twenties and early thirties. n.p. 1929 - 1934 A quite large folio cloth album with printed labels (covers detached); 30 leaves with mounted proofs of magazine (and presumably newspaper) adverts, posters, as well as a quantity of posters, brochures &c loosely inserted. Most of this dates from 1929 and 1930, a few of the loose things date from 1934. Au$850

Pretty terrific. Some of this stuff was for the dealers and there are two rather good poster size sheets of stock cuts (illustration and advertisement blocks) for Ford dealers, one for new and one for used. There are a few good "news" posters, one of the amazing results of two baby Austins against "German giants" in the "world's greatest road race"; another on the journey from Sydney to Melbourne in an Austin 12 bolted in top gear. With the Ford advertising there is an emphasis on the Britishness (Scottishness really) of the Fords and one is specifically on "Wool and the Ford Car".


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